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Announcing Morsl’s Partnership with Charter Hall

Charter Hall and Morsl have partnered together to take an industry leading approach in improving employee health and wellbeing within the industrial and logistics sector through Morsl’s healthy micro markets.

Charter Hall is one of Australia’s largest owners of Industrial and Logistics Property. They are driven by their purpose to deliver long-term outcomes that are positive for all. Within that, their Social Strategy is to support the health and wellbeing of their partners, customers and their employees.

Together, we are passionate for change across the Industrial sector. Employees in this sector are often faced with many environmental impacts to their mental and physical health, including long, physical work shifts, elevated noise levels, and limited access to healthy food options in factory settings.

By implementing our Morsl self-service cafes across their national portfolio and development assets, we can create healthier work environments that lead to enhanced health, greater engagement and improved productivity.

“Good nutrition is the foundation of health and wellbeing,” says Charter Hall Industrial & Logistics CEO Richard Stacker.

“By integrating Morsl into a facility, our tenant customers will enhance the personal health and wellbeing of their employees, boost morale and job satisfaction, improve employee productivity and contribute to a happier, healthier industry.”


We are pleased to say, this partnership is already well underway. Morsl is now supporting the Charter Hall tenants, Capral Aluminium and Aramex, with a lot more to come.

We look forward to sharing with you the positive impact and changes our partnership will bring across the sector.


Morsl Launches in the Southern Hemisphere’s Biggest Warehouse

morsl kiosk

Morsl always dreamed big and it is no surprise how excited we are to launch our Morsl micro markets within the largest warehouse in the Southern Hemisphere. Whilst we can’t officially say who it is, you may be able to guess 😉

Our two micro markets, will house over 5,000 items, to serve more than 1,500 employees on a 24/7 basis. With multiple payment kiosks, snack bays and rows of coolers for the fresh food and drinks, we officially went live in January 2022.

Morsl has now expanded into coffee, supporting the location with large fully automatic machines offering a 15 item menu including coffee, chai and hot chocolate. Through our partnership with Lavazza, we are bringing a premium coffee culture to our customers.

With an additional 9 small breakrooms through the warehouse to support staff on their short breaks, we are also managing 6 vending machines to make sure staff always have easy access to over 2,000 snack and drink options. You wouldn’t believe that it takes 2.5 hours to cover the 9 breakrooms!! Our Morsl team are fitter than ever 😉

For more information on Morsl, please email us at

Morsl announced as finalist in National Retail Awards 2021

Instagram Tiles_Individual Categories_Small Retailer

As an innovator in self-service cafes, we are excited to share that Morsl has been shortlisted as a Finalist in the National Retail Awards 2021.

The Small Retailer of the Year Award is for businesses with fewer than 19 employees, that continues to innovate and grow at a time of disruption, and that successfully positions themselves as a desirable brand to work for, a respected brand to buy from, whilst providing a unique customer experience.

Despite the challenges we faced, Morsl repositioned its offering to see a 288% increase in revenue from pre-COVID levels, we expanded into Victoria, opened further locations in NSW and increased our headcount by 200%.

The winner is announced on Friday, 27th August. Wish us luck 🙂

Morsl Launches in Victoria

Victoria we have arrived! When two of our online retail clients asked if we could support them in Victoria, we couldn’t say no. We were beyond proud to be given the opportunity and we felt like it was time for Morsl to continue further on its mission to impact employee health.

Our first micro market installation was at Officework’s new despatch warehouse in Derrimut. We installed the market before the location went live so it was ready for their staff on day 1. Our solution supported their team members to access healthy and fresh food during their shifts. The beauty of our flexible model is that we have been able to easily adapt as the number of team members increase.

Our second micro market installation is also for a major online retailer (shhh we can’t say which one), which operates 24/7. The warehouse has 600 staff that work across two shifts. The unhealthy vending machines went out and we came in!! Our markets embrace the 80:20 rule to healthy eating and not so healthy foods to offer a balanced approach to eating.

Our installation took place over two days;

  • Day 1: All fixtures, coolers and cooler monitoring equipment installed
  • Day 2: Payment equipment set up and all snacks and drinks stocked
  • Day 3: Fresh food stocked and ready for launch day

This market contains two payment kiosks to cater to the large groups who have 15 and 30 min breaks, offering over 1,500 items.

This installation took our total micro market installations to eleven. Given the experts say getting past ten is the hardest – here is a fun little video in celebration (make sure the music is on) showcasing our installation process. We’re happy to say we now have our installations down to a fine art.

For more information on Morsl, please email us at

Morsl Launches At Leading Insurance Call Centre

morls micromarket

Call centres have generally lagged the broader market in their approach to employee wellness, but Greenstone Financial Services is setting a new trend. 


Call centres are known for their very challenging work environments which has resulted in the industry having one of the highest staff turnover rates across all industries.

The more significant challenges being:

  1. Managing the increasingly volatile nature of customers, particularly in the era of COVID, which has led to increased stress levels of staff;
  2. Longer and demanding work schedules, making it difficult to eat well and focus on activities which promote wellness;
  3. The slower pace of call centre employers to adopt broad wellness and engagement initiatives for their staff.

Greenstone Financial Services, who distributes insurance through their Australian-based call centre, is tackling some of these challenges with the recent opening of their new office that has set the standard in call centre employee engagement.

The seven story building is spacious with loads of natural light, an expansive outdoor terrace and barbecue area and multiple collaboration points that encourages team building. We couldn’t miss pointing out the table tennis and games area that creates a buzz at every lunchtime.

That’s where Morsl comes in. Greenstone Financial Services care about their staff having convenient access to nutritious fresh food, snacks and drinks that caters to staff across all shifts. Morsl lives by the 80:20 rule ensuring the staff have a healthy and balanced diet, eating 80% of better-for-you foods and the remaining 20% is about indulging without a guilty feeling. Greenstone recognises that good nutrition can lead to healthier, happier and more productive employees.

Morsl has been installed in their main break room area, customised to fit the style and decor of their new fitout. With a subsidy program to further support healthy eating, Greenstone is importantly focussed on the wellbeing of their staff.

Just why is overall employee wellness and engagement so important for call centres? Studies have proven that is it vital to focus on employee satisfaction in order to drive customer satisfaction. The satisfaction levels of employees is what will ultimately drive how they treat their customers. Here are some compelling stats according to Vantage Circle;

“Highly engaged teams show 21% greater profitability from a business standpoint”

“86% of buyers are willing to pay more for excellent customer service”

The message is therefore simple; if you want satisfied customers, create satisfied employees and when you have satisfied customers this leads to a higher ROI for the company.

With the Morsl team being onsite for the first week to assist the staff in using their new market, we couldn’t help but notice how happy and appreciative the staff were not only for their new Morsl market but for the incredible work space Greenstone has created for them.

For more information on Morsl visit

Morsl Launches At Major Online Retailer

With the growth in industrial property servicing the boom in online sales, Morsl’s micro markets are able to solve a significant challenge often faced by the employees at these locations.


One of the key challenges often faced by companies operating within an industrial site, is how to ensure their staff have convenient access to fresh and nutritious food 24/7.

This has been a difficult challenge to solve given the buildings are often located in areas with limited food options, the employees work across shifts which can be 24/7 and the breaks are often limited to 30 minutes.

To date, the options have been:

  1. Unhealthy vending machines;
  2. An in-house cafe that only caters to a percentage of the shift workers ; or
  3. A drive-by food truck that comes once a day

I think we can all agree, none of these options have been ideal both from a convenience or nutrition perspective.

That’s where Morsl comes in, with our self-service food and drink markets that sit directly in a place of work. The markets are designed to look like a trendy café, which offer nutritionist curated fresh food, snacks and drinks. Purchases are made via our cashless self-checkout kiosks.

With our markets operating by the 80/20 rule, we are ensuring the staff have a healthy and balanced diet, eating 80% of better-for-you foods and the remaining 20% is about indulging without a guilty feeling. Plus let’s not forget the exciting and varying fresh food staff can enjoy.

Whilst Morsl is one of the first to bring micro-markets to Australia, the concept has been in the US for over ten years serving companies such like Tesla, Amazon, Boeing, DHL and 3M.

The key benefits that a Morsl market provides include:

  1. It supports employee health and wellbeing
  2. It helps to reduces absenteeism and presenteeism cost to employers
  3. It enhances company culture – attract and retain quality talent
  4. Increases employee productivity and engagement

Morsl is, therefore, very excited to announce that it recently launched a new market at a major online retailer’s fulfilment centre in the outer suburbs of Sydney. With over 600 staff working across 24/7, our market is a game changing benefit for their employees.

In light of COVID, our market has been positioned for clear traffic flow, perspex screens between POS’, hand sanitisers at each pay station and a regular cleaning and sanitisation program.

We hope you enjoy seeing how we have transformed this company’s workplace.

For more information on Morsl, visit

A Note From Our CEO

Business Update, October 2020

You may have noticed we have been a little quiet on social media for the last few months. This is not because we’ve been taking a break – quite the opposite.

As the landscape of our client base continues to evolve due to COVID, so has our business. COVID has proven that our micro market solution solves a significant challenge for many companies especially across the manufacturing, warehouse and logistics space. COVID also forced us to accelerate our plans to explore new verticals outside of the typical office environment, which has been met with promising opportunity.

As the result of our recent efforts, we are very happy to announce that we have secured a major online retailer as a client. With a business that operates 24/7, our fresh and healthy food solution is a game changing benefit for their employees.

It’s important to mention that we have also used the time to bring on new fresh food suppliers that will continue to elevate our offering as well as building an incredible Morsl team that brings valuable expertise and passion to the business.

All of our clients have been fantastic over this period, communicating changes in staffing numbers that have allowed us to easily adapt.

Morsl remains incredibly committed to its mission of helping Australians eat better and is well placed for the exciting opportunities ahead.

Kindest Regards,