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Morsl Launches First Pop-Up

Morsl launches its first pop up market in response to COVID.

 

Solving Today’s Challenges

With the current limitation of cafes and restaurants due to COVID, Morsl was able to assist one of Australia’s leading financial institutions in helping them bring their staff back to the office.

Our pop-up market consisting of a cooler for fresh food, ready meals and our snack bay, provides a healthy food solution for staff, with payment made via a mobile phone app.

Our pop up market has been able to solve a number of the challenges that COVID presents;

  1. The use of our mobile phone app allows for contactless payment
  2. Our unattended market provides a true grab and go solution
  3. The onsite convenience allows staff to avoid external sources
  4. A 24/7 offer caters to staff who want the flexibility to access food at different times of the day
Employee Wellness

Additionally, as employees return to the office, they will have a renewed focus on their health and wellbeing. With Morsl’s mission to improve the eating habits of Australian employees, we curated the market to include:

  • Pre and probiotic drinks and snacks good for gut health;
  • Immunity boosting shots; and
  • Superfoods for overall health.

Our client has done an outstanding job in making their employees feel safe and valued as they begin returning to the office and we’re proud that Morsl played a key role in that strategy.

For more information on Morsl, visit www.morsl.com.au

Morsl Featured In SmartCompany

“Morsl founder Karla Borland is raising eyebrows across corporate Australia with an in-office catering solution that’s bringing convenience to the ASX 100.

 

“I wanted to break the old model apart”: Meet the startup installing supermarket aisles in corporate offices”

 

As featured in smartcompany.com.au, Matthew Elmas writes:

“What does Officeworks do when the cafe supporting hundreds of its warehouse shift-workers closes?

It gives Karla Borland a call.

Borland is the founder of Morsl, a self-service food and drink market that’s being installed in the offices of some of the biggest corporates in Australia, from Channel 7 and Employsure to Macquarie Bank and Qantas.

The idea is pretty straightforward. If workers can’t go to a cafe or supermarket to stock up for lunch, why not bring the cafe or supermarket to them?

The markets — a far cry from a $1 charity box or packet of saltine crackers, but also much more convenient than an entire cafe — have been taking off with corporate partners over the last 12 months, driven by a desire for a nutritional solution that’s easy, affordable and caters to healthy options, Borland says.

“I had been working in an office environment for 15-plus years and I’d frequent the vending machine,” Borland tells SmartCompany.

“It was the soft drinks, the chocolate, and I struggled to eat well.”

“I thought, ‘wouldn’t it be nice if someone put a really tasty salad in so I didn’t have to head down the road?’

“I wanted to break the old model apart,” Borland says.

Realising her lunch-time quandary was a business idea, Borland did away with the vending machine and looked to disrupt the traditional in-office catering model by installing a set-up that actually resembles a supermarket or convenience store aisle — albeit, inside an office.

Equipped with self-service checkouts, refrigeration units and traditional-looking shelf space, Borland is now in the process of closing her first capital raise and has locked in $250,000 in investment already, hoping to double that figure in the coming weeks.

With fresh food suppliers already locked in, Borland hopes to scale the business quickly in offices across Australia, targeting firms on the ASX 100.

“Bigger corporates usually have in-house cafe’s already, so we’re really a complement to that, or we could replace those solutions,” Borland says.

“We tailor the food offering to each location; we understand the eating habits, demographics, and take on continual feedback.

“I want it to feel like a trendy cafe.”

Morsl checks a few boxes for corporate human resources bosses. When trying to manage a workforce of several hundred or more staff at a time, things like catering become topics that have a real impact on workplace productivity.

“Food is such a foundation, and the nutrition challenge has been difficult to solve,” Borland says.

“It’s about making it easy for staff to access healthy food.”

With that in mind, Borland has positioned Morsl as a healthy option in the micro-market industry, stocking her shelves to the brim with fresh salads.

“We live by the 80-20 rule … 80% healthy options and then you’ve got the 20% where people still want their Smiths chips and chocolate on a Friday afternoon,” Borland says.

Morsl is now preparing to move into Melbourne before the end of the year, as Borland targets 130 markets within the next two to three years.

The business monetises the markets through direct sales from office staff, but corporate clients are able to subsidies the markets as well.

Borland’s next step is to achieve positive cashflow. The business has been bootstrapped to date, but the founder says she’s finally starting to drive enough scale to find black.

“With any startup, there’s always a period of negative cashflow, because we’ve set the business up for scale.

“But with the next eight markets we’re launching, we’re going to move into a positive cash position,” Borland says.”

 

To view the article on smart company.com.au, click here: https://www.smartcompany.com.au/startupsmart/news/morsl-convenience-market-officeworks/

Morsl Launches @ Officeworks

Morsl has opened at Officeworks North Rocks, solving a key challenge many companies face today.

We are proud to announce our latest micro market installation at Officeworks, North Rocks NSW.

Our market has solved a challenge that to date, has been hard to solve. The office is located in an industrial zone that has very limited food options, a business model that operates 24/7 and the recent closure of an in-house cafe that couldn’t sustain itself.

In comes Morsl, providing team members with convenient, onsite 24/7 access to fresh food, snacks and beverages. It’s a game changer for the teams, who greatly appreciate Officework’s focus on their health and wellbeing.

Here are a few quotes from the team members;

 

“Absolutely love Morsl already! So great to have such a wide range of healthy options for the Team. The system is so user friendly, looks great and has been a hit with everyone. Can’t thank them enough for the support and the product”

“Good value, food tastes fresh”

“Really, really Cool”

“Good to have an account you can just top up when you need to”

“Happy to have some healthy options and great it is always open”

“So many different options, food is fresh and delicious”

Love the salads! Vietnamese Chicken is a favourite so far, looking forward to trying them all”

For more information on Morsl, visit www.morsl.com.au

Morsl Finalist for Retail Innovators 2019

Morsl is honoured to be a Finalist in the inaugural Australian Retail Innovators 2019. Morsl has been recognised in the category of “Omnichannel Excellence”. We are amongst the esteemed company of T2 Tea and The Lott in this category.

Here is Retail Doctor Group’s write-up on Morsl in their whitepaper:

HEALTHY nutrition is the main topic that’s quickly taking the world by storm. In the last couple of years, more and more consumers have been looking for ways to eat well so they can stay in shape and feel healthy.

With that in mind, Karla Borland, the finalist in the category of excellent omnichannel experience, has opened up on her fascinating concept that shows how struggles with the need for convenience, being time poor and lack of access to nutritious options during the workday, often prevent people from eating healthy.

Energy boost isn’t candy bars or a diet drink

According to Karla, most people make a great mistake by having a chocolate bar and a diet drink when they need that energy boost at work. This becomes a habit, and before you know it, you’re overweight with poor eating habits.

Instead of this, why not consider the possibility of cooking something healthy in the office? While there are healthy vending options, that’s not exactly what will solve the problem.

We need to look beyond the conventional vending machine. That’s how Karla introduced her concept of micro markets.

By getting open shelving and coolers in the office, it’s possible to educate people on nutritional information and offer a wide assortment of foods and snacks, based on the highest quality nutritional criteria.

The concept of corporate wellness programs

Imagine an office with healthy eating options, right portion sizes, and foods and snacks free of artificial nasties. People can conveniently have a healthy snack in

a wonderful and trendy ambient, with a quick and easy self-checkout and effective 24/7 access.

Many businesses are required to operate 24/7, and the employees use their entire breaks to go out and have something to eat. Instead of that, they can relax and enjoy employee-centred corporate wellness programs.

Nowadays, we have companies focused on mental health, exercise, and other aspects of employee wellbeing, so eating healthy is a logical next step.

The problem is that most companies don’t know how to provide and manage the healthy nutrition element in their wellness programs.

Having snacks is convenient, just because the business world is deprived of time, so the employees are forced to rely on conveniences like unhealthy vending options.

This is what increases the risk of obesity and diabetes. However, this risk can be eliminated by introducing a balanced diet and healthy eating habits.

Having an impact on the overall health of the employees is Karla’s main mission.

Education is the key

People need to be educated on fibre, sugar, salt, artificial sweeteners and saturated fat levels. These are the most important nutrition guidelines. People

need to learn to recognise these guidelines to improve their eating habits and eat better.

As part of Morsl’s engagement program, it seeks to inspire the employees to upgrade their nutrition to improve their energy, resilience and performance.

This is the biggest challenge for Karla’s company at the moment. To make people become aware of how eating fresh foods, fruit, more vegetables or a plant-based diet is good for them, we need to approach them through their preferred channels of communication – through social media.

The moment people realise the benefits of whole foods offerings, they’ll start eating and feeling much healthier.

 

For the full paper covering all finalists visit: https://lnkd.in/dURF8Sa

Morsl Launches @ NTT

Morsl continues to expand with another installation of a Morsl micro market at NTT"s Sydney office.

NTT (formerly Dimension Data) and Morsl have partnered together with the installation of a new food and drink market in their Sydney office. After moving into their fabulous new offices in Darling Park, they have launched a new health and wellness program for staff.

Morsl is excited to be a part of that program by providing their staff with fresh and healthy food and drink options throughout their work day.

Often nutrition is the missing element in company wellness programs. If we don’t focus on nutrition as the foundation to wellness, our physical and mental health can all be impacted.

We applaud NTT for recognising how important nutrition is to their staffs’ overall health and wellbeing.

For more information on Morsl, visit www.morsl.com.au

Morsl Launches @ Employsure

Morsl is proud to have partnered with Employsure with the recent installation of a Morsl micro market in their Sydney office.

Employsure voted 2018 Aon Hewit’s Best Employer, recognise how important it is to look after the wellbeing of their staff.

Employsure work directly with employers, HR managers and HR professionals every day, which provides great insight into why people seek a new employer and why they stay. As a result, management is constantly reminded of the importance of employee engagement and positive workplace culture; and what that means for business success.

The decision was straight forward for Head of Talent at Employsure, Michael Morris: “We’re always looking for ways to enhance the employee experience, so when we heard about Morsl, we absolutely loved the concept. Whilst we already provide our office-based staff with fresh fruit around the office, daily breakfast and regular refreshments, we loved the idea that we could provide our people with a holistic healthier food experience; available at their fingertips at any time.”

“What we’ve understood is that our employees want easy access to a wide product range including products meeting special dietary requirements such as gluten-free and dairy-free products. It’s a worthwhile investment for our people and our workplace with Morsl’s open room design and cutting-edge technology.”

The team at Morsl couldn’t agree more.

For more information on Morsl, visit www.morsl.com.au

Morsl Launches Another Micro Market @ Post Op, Channel 7

Morsl has launched another of its micro markets at Post Op, Channel 7. With limited surrounding food options and an office that operates 24/7, this is a welcomed benefit for their staff.

Post Op Group is headquartered in Sydney’s Australian Technology Park (ATP). As one of the first commercial inhabitants of ATP, the surrounding food options have been limited to two cafes, both of which close at 3pm.

Post Op is also a business which operates 24/7. For staff working outside of usual business hours, their options were either to bring in their own food, call Uber Eats or raid the vending machine of chips and coke.

The installation of a Morsl micro market into Post Op Group was an easy decision for CEO, Richard White-Smith. Morsl now provides the staff onsite, convenient access to healthy and fresh food that staff can access at all times of the day. Being able to purchase a fresh salad at 2am is a game changer to their eating lifestyles.

When the micro market launched in March 2019, the Morsl team loved hearing comments from the staff;

“Wow this is incredible…and its healthy”
“You have all of my favourite snacks”
“This is going to change my life”

 

We think this is one epic transformation to a workplace kitchen………
For more information on Morsl, visit www.morsl.com.au

Morsl’s CEO Interviewed on Your Money

Morsl’s CEO, Karla Borland was recently interviewed on Your Money with Brooke Corte and Chris Kohler.

“What’s cheaper than a cafeteria but healthier than a vending machine. We’re talking about micro markets. Aussie start-up, Morsl is leading the way in this new industry with small, automated convenience stores set to pop-up in workplaces across the country”.

 

Watch the full interview to hear them discuss how Morsl can benefit workplaces, why Karla started the business and her future plans for Morsl.

 

For further information on Morsl, visit our main page at www.morsl.com.au