Morsl is honoured to be a Finalist in the inaugural Australian Retail Innovators 2019. Morsl has been recognised in the category of “Omnichannel Excellence”. We are amongst the esteemed company of T2 Tea and The Lott in this category.

Here is Retail Doctor Group’s write-up on Morsl in their whitepaper:

HEALTHY nutrition is the main topic that’s quickly taking the world by storm. In the last couple of years, more and more consumers have been looking for ways to eat well so they can stay in shape and feel healthy.

With that in mind, Karla Borland, the finalist in the category of excellent omnichannel experience, has opened up on her fascinating concept that shows how struggles with the need for convenience, being time poor and lack of access to nutritious options during the workday, often prevent people from eating healthy.

Energy boost isn’t candy bars or a diet drink

According to Karla, most people make a great mistake by having a chocolate bar and a diet drink when they need that energy boost at work. This becomes a habit, and before you know it, you’re overweight with poor eating habits.

Instead of this, why not consider the possibility of cooking something healthy in the office? While there are healthy vending options, that’s not exactly what will solve the problem.

We need to look beyond the conventional vending machine. That’s how Karla introduced her concept of micro markets.

By getting open shelving and coolers in the office, it’s possible to educate people on nutritional information and offer a wide assortment of foods and snacks, based on the highest quality nutritional criteria.

The concept of corporate wellness programs

Imagine an office with healthy eating options, right portion sizes, and foods and snacks free of artificial nasties. People can conveniently have a healthy snack in

a wonderful and trendy ambient, with a quick and easy self-checkout and effective 24/7 access.

Many businesses are required to operate 24/7, and the employees use their entire breaks to go out and have something to eat. Instead of that, they can relax and enjoy employee-centred corporate wellness programs.

Nowadays, we have companies focused on mental health, exercise, and other aspects of employee wellbeing, so eating healthy is a logical next step.

The problem is that most companies don’t know how to provide and manage the healthy nutrition element in their wellness programs.

Having snacks is convenient, just because the business world is deprived of time, so the employees are forced to rely on conveniences like unhealthy vending options.

This is what increases the risk of obesity and diabetes. However, this risk can be eliminated by introducing a balanced diet and healthy eating habits.

Having an impact on the overall health of the employees is Karla’s main mission.

Education is the key

People need to be educated on fibre, sugar, salt, artificial sweeteners and saturated fat levels. These are the most important nutrition guidelines. People

need to learn to recognise these guidelines to improve their eating habits and eat better.

As part of Morsl’s engagement program, it seeks to inspire the employees to upgrade their nutrition to improve their energy, resilience and performance.

This is the biggest challenge for Karla’s company at the moment. To make people become aware of how eating fresh foods, fruit, more vegetables or a plant-based diet is good for them, we need to approach them through their preferred channels of communication – through social media.

The moment people realise the benefits of whole foods offerings, they’ll start eating and feeling much healthier.

 

For the full paper covering all finalists visit: https://lnkd.in/dURF8Sa