All Posts By

Karla Borland

Morsl Launches At Major Online Retailer

With the growth in industrial property servicing the boom in online sales, Morsl’s micro markets are able to solve a significant challenge often faced by the employees at these locations.

 

One of the key challenges often faced by companies operating within an industrial site, is how to ensure their staff have convenient access to fresh and nutritious food 24/7.

This has been a difficult challenge to solve given the buildings are often located in areas with limited food options, the employees work across shifts which can be 24/7 and the breaks are often limited to 30 minutes.

To date, the options have been:

  1. Unhealthy vending machines;
  2. An in-house cafe that only caters to a percentage of the shift workers ; or
  3. A drive-by food truck that comes once a day

I think we can all agree, none of these options have been ideal both from a convenience or nutrition perspective.

That’s where Morsl comes in, with our self-service food and drink markets that sit directly in a place of work. The markets are designed to look like a trendy café, which offer nutritionist curated fresh food, snacks and drinks. Purchases are made via our cashless self-checkout kiosks.

With our markets operating by the 80/20 rule, we are ensuring the staff have a healthy and balanced diet, eating 80% of better-for-you foods and the remaining 20% is about indulging without a guilty feeling. Plus let’s not forget the exciting and varying fresh food staff can enjoy.

Whilst Morsl is one of the first to bring micro-markets to Australia, the concept has been in the US for over ten years serving companies such like Tesla, Amazon, Boeing, DHL and 3M.

The key benefits that a Morsl market provides include:

  1. It supports employee health and wellbeing
  2. It helps to reduces absenteeism and presenteeism cost to employers
  3. It enhances company culture – attract and retain quality talent
  4. Increases employee productivity and engagement

Morsl is, therefore, very excited to announce that it recently launched a new market at a major online retailer’s fulfilment centre in the outer suburbs of Sydney. With over 600 staff working across 24/7, our market is a game changing benefit for their employees.

In light of COVID, our market has been positioned for clear traffic flow, perspex screens between POS’, hand sanitisers at each pay station and a regular cleaning and sanitisation program.

We hope you enjoy seeing how we have transformed this company’s workplace.

For more information on Morsl, visit www.morsl.com.au

A Note From Our CEO

Business Update, October 2020
KARLA BORLAND, CEO

You may have noticed we have been a little quiet on social media for the last few months. This is not because we’ve been taking a break – quite the opposite.

As the landscape of our client base continues to evolve due to COVID, so has our business. COVID has proven that our micro market solution solves a significant challenge for many companies especially across the manufacturing, warehouse and logistics space. COVID also forced us to accelerate our plans to explore new verticals outside of the typical office environment, which has been met with promising opportunity.

As the result of our recent efforts, we are very happy to announce that we have secured a major online retailer as a client. With a business that operates 24/7, our fresh and healthy food solution is a game changing benefit for their employees.

It’s important to mention that we have also used the time to bring on new fresh food suppliers that will continue to elevate our offering as well as building an incredible Morsl team that brings valuable expertise and passion to the business.

All of our clients have been fantastic over this period, communicating changes in staffing numbers that have allowed us to easily adapt.

Morsl remains incredibly committed to its mission of helping Australians eat better and is well placed for the exciting opportunities ahead.

Kindest Regards,

Morsl Launches First Pop-Up

Morsl launches its first pop up market in response to COVID.

 

Solving Today’s Challenges

With the current limitation of cafes and restaurants due to COVID, Morsl was able to assist one of Australia’s leading financial institutions in helping them bring their staff back to the office.

Our pop-up market consisting of a cooler for fresh food, ready meals and our snack bay, provides a healthy food solution for staff, with payment made via a mobile phone app.

Our pop up market has been able to solve a number of the challenges that COVID presents;

  1. The use of our mobile phone app allows for contactless payment
  2. Our unattended market provides a true grab and go solution
  3. The onsite convenience allows staff to avoid external sources
  4. A 24/7 offer caters to staff who want the flexibility to access food at different times of the day
Employee Wellness

Additionally, as employees return to the office, they will have a renewed focus on their health and wellbeing. With Morsl’s mission to improve the eating habits of Australian employees, we curated the market to include:

  • Pre and probiotic drinks and snacks good for gut health;
  • Immunity boosting shots; and
  • Superfoods for overall health.

Our client has done an outstanding job in making their employees feel safe and valued as they begin returning to the office and we’re proud that Morsl played a key role in that strategy.

For more information on Morsl, visit www.morsl.com.au

Meeting the challenges of a new flexible workplace post COVID

The key theme post coronavirus appears to be flexibility and Australian employers will need to adapt their workplace accordingly. 

It’s fair to say that our way of working may never be the same, but will it be as dramatic as some now forecast? I agree with Phil Kirschner, Workplace Strategist @ WeWork that “COVID has simply accelerated (not altered) the trajectory that we were already on; the only significant change may be corporate and managerial acceptance of remote working as an option for people who want it to take advantage of it.” 

Working from home certainly has its benefits. But as we see right now, prolonged periods of working from home can become incredibly lonely, with the discussion on mental health at an all-time high. Let’s admit it. When we finally come out of home isolation, we will have a renewed appreciation for our work colleagues, a bout of new material for the office banter and a new-found joy for sitting in a meeting room with people other than our kids. 

Transitioning staff back to the office 

Unfortunately, the transition back into the office won’t be an immediate one. As the Australian Government recently declared, social-distancing restrictions will likely stay ‘until a vaccine is found’. 

What does that mean for the workplace? It is expected employees will start coming back in stages. Employers will likely provide staff the flexibility to work outside usual working hours and some may elect to work from home a few days a week. The key theme post coronavirus appears to be flexibility and Australian employers will need to adapt their workplace accordingly. 

In addition to flexibility, there will also be a renewed focus by staff on their health and wellbeing. Some companies have already moved employee wellness to a higher strategic priority. I think we can perhaps expect employees to start demanding more benefits that promote better health. Improved access to healthy food would be quick win for employers, providing access to nutritious and healthy products that not only boost energy levels and increase brain function but improve gut health and overall immunity. It’s a win for employers and a win for employees. 

The changing face of how employees access food 

With the closure of most in-house cafeterias, cafes and restaurants since March, our way of eating during the workday may never be the same. Sadly, it will likely be some time before we all pile out of the office and go for our usual Friday group lunch. The question is, how can these cafes, in particular the in-house cafeterias, reopen in a way that adapts to a prolonged period of transitioning back to the office and in a new environment of flexible working arrangements.

Another trajectory which is likely to accelerate as a result of COVID-19, is that of self-service food and drink markets. We may not have realised it, but self-service has already become engrained in our everyday lives via the supermarket self-checkouts. It’s fast, it’s contactless and right now it feels safe, which is why 87% of shoppers now prefer to shop in stores with touchless or robust self-checkout options.1

Self-service becoming the new normal

Self-service food and drink markets, otherwise known as unattended markets or micro-markets, were borne out of the US and are often positioned directly in a place of work. In such a market, the employee picks a product from an open rack display, or reach-in refrigerator and scans the item at a self-checkout kiosk or via a mobile phone app. They are designed to offer a broad range of food and drink products which include fresh food such salads, sandwiches and ready meals for example. 

The benefit of such markets is that they are contactless, they are available around the clock and they can ensure staff have convenient access to healthy and nutritious foods. 

Meeting tomorrow’s challenges 

The self-service model is able to respond to the challenges we see in tomorrow’s flexible workplace.

  1. As staff transition back to the workforce, the social distancing rules will likely remain in place for some time
  • The use of a mobile phone app allows for contactless payment at the self-service markets
  • Unattended markets provide a true grab and go solution with no physical contact
  • The onsite convenience allows staff to avoid external sources
  • A 24/7 offer, caters to those staff who want the flexibility to work outside of usual hours

2. It is expected staff will transition back in stages

  • As an unattended market does not incur onsite staffing costs, the market has the flexibility to easily adjust. This means, the stocking levels are adjusted according to the change in staffing numbers.

3. The new workplace will likely have a more flexible workforce

  • Micro markets can operate in locations from 100 people upwards versus in-house cafeterias which require at least 1,000 people onsite every day to be viable
  • A flexible workforce requires less office space. A micro market servicing, 500 people, only needs five square metres.

4. Staff will have a renewed focus on their wellbeing

  • Micro-markets will make it easy for staff to improve their eating habits via the product selection and by its convenience
  • The markets consist of coolers stocked with fresh food ensuring staff can always access fresh and healthy meals 
  • Markets with a healthy philosophy can provide products that boost energy levels, increase brain function, improve gut health and importantly, overall immunity

While we continue to debate what the new norm is, it’s clear that self-service food and drink markets have a renewed purpose in assisting people back into their work lives and to assist in a world where flexibility and enhanced wellness is likely here to stay. 

https://www.businesswire.com/news/home/20200407005086/en/

Morsl Featured In SmartCompany

“Morsl founder Karla Borland is raising eyebrows across corporate Australia with an in-office catering solution that’s bringing convenience to the ASX 100.

 

“I wanted to break the old model apart”: Meet the startup installing supermarket aisles in corporate offices”

 

As featured in smartcompany.com.au, Matthew Elmas writes:

“What does Officeworks do when the cafe supporting hundreds of its warehouse shift-workers closes?

It gives Karla Borland a call.

Borland is the founder of Morsl, a self-service food and drink market that’s being installed in the offices of some of the biggest corporates in Australia, from Channel 7 and Employsure to Macquarie Bank and Qantas.

The idea is pretty straightforward. If workers can’t go to a cafe or supermarket to stock up for lunch, why not bring the cafe or supermarket to them?

The markets — a far cry from a $1 charity box or packet of saltine crackers, but also much more convenient than an entire cafe — have been taking off with corporate partners over the last 12 months, driven by a desire for a nutritional solution that’s easy, affordable and caters to healthy options, Borland says.

“I had been working in an office environment for 15-plus years and I’d frequent the vending machine,” Borland tells SmartCompany.

“It was the soft drinks, the chocolate, and I struggled to eat well.”

“I thought, ‘wouldn’t it be nice if someone put a really tasty salad in so I didn’t have to head down the road?’

“I wanted to break the old model apart,” Borland says.

Realising her lunch-time quandary was a business idea, Borland did away with the vending machine and looked to disrupt the traditional in-office catering model by installing a set-up that actually resembles a supermarket or convenience store aisle — albeit, inside an office.

Equipped with self-service checkouts, refrigeration units and traditional-looking shelf space, Borland is now in the process of closing her first capital raise and has locked in $250,000 in investment already, hoping to double that figure in the coming weeks.

With fresh food suppliers already locked in, Borland hopes to scale the business quickly in offices across Australia, targeting firms on the ASX 100.

“Bigger corporates usually have in-house cafe’s already, so we’re really a complement to that, or we could replace those solutions,” Borland says.

“We tailor the food offering to each location; we understand the eating habits, demographics, and take on continual feedback.

“I want it to feel like a trendy cafe.”

Morsl checks a few boxes for corporate human resources bosses. When trying to manage a workforce of several hundred or more staff at a time, things like catering become topics that have a real impact on workplace productivity.

“Food is such a foundation, and the nutrition challenge has been difficult to solve,” Borland says.

“It’s about making it easy for staff to access healthy food.”

With that in mind, Borland has positioned Morsl as a healthy option in the micro-market industry, stocking her shelves to the brim with fresh salads.

“We live by the 80-20 rule … 80% healthy options and then you’ve got the 20% where people still want their Smiths chips and chocolate on a Friday afternoon,” Borland says.

Morsl is now preparing to move into Melbourne before the end of the year, as Borland targets 130 markets within the next two to three years.

The business monetises the markets through direct sales from office staff, but corporate clients are able to subsidies the markets as well.

Borland’s next step is to achieve positive cashflow. The business has been bootstrapped to date, but the founder says she’s finally starting to drive enough scale to find black.

“With any startup, there’s always a period of negative cashflow, because we’ve set the business up for scale.

“But with the next eight markets we’re launching, we’re going to move into a positive cash position,” Borland says.”

 

To view the article on smart company.com.au, click here: https://www.smartcompany.com.au/startupsmart/news/morsl-convenience-market-officeworks/

Morsl Launches @ Officeworks

Morsl has opened at Officeworks North Rocks, solving a key challenge many companies face today.

We are proud to announce our latest micro market installation at Officeworks, North Rocks NSW.

Our market has solved a challenge that to date, has been hard to solve. The office is located in an industrial zone that has very limited food options, a business model that operates 24/7 and the recent closure of an in-house cafe that couldn’t sustain itself.

In comes Morsl, providing team members with convenient, onsite 24/7 access to fresh food, snacks and beverages. It’s a game changer for the teams, who greatly appreciate Officework’s focus on their health and wellbeing.

Here are a few quotes from the team members;

 

“Absolutely love Morsl already! So great to have such a wide range of healthy options for the Team. The system is so user friendly, looks great and has been a hit with everyone. Can’t thank them enough for the support and the product”

“Good value, food tastes fresh”

“Really, really Cool”

“Good to have an account you can just top up when you need to”

“Happy to have some healthy options and great it is always open”

“So many different options, food is fresh and delicious”

Love the salads! Vietnamese Chicken is a favourite so far, looking forward to trying them all”

For more information on Morsl, visit www.morsl.com.au

Morsl Finalist for Retail Innovators 2019

Morsl is honoured to be a Finalist in the inaugural Australian Retail Innovators 2019. Morsl has been recognised in the category of “Omnichannel Excellence”. We are amongst the esteemed company of T2 Tea and The Lott in this category.

Here is Retail Doctor Group’s write-up on Morsl in their whitepaper:

HEALTHY nutrition is the main topic that’s quickly taking the world by storm. In the last couple of years, more and more consumers have been looking for ways to eat well so they can stay in shape and feel healthy.

With that in mind, Karla Borland, the finalist in the category of excellent omnichannel experience, has opened up on her fascinating concept that shows how struggles with the need for convenience, being time poor and lack of access to nutritious options during the workday, often prevent people from eating healthy.

Energy boost isn’t candy bars or a diet drink

According to Karla, most people make a great mistake by having a chocolate bar and a diet drink when they need that energy boost at work. This becomes a habit, and before you know it, you’re overweight with poor eating habits.

Instead of this, why not consider the possibility of cooking something healthy in the office? While there are healthy vending options, that’s not exactly what will solve the problem.

We need to look beyond the conventional vending machine. That’s how Karla introduced her concept of micro markets.

By getting open shelving and coolers in the office, it’s possible to educate people on nutritional information and offer a wide assortment of foods and snacks, based on the highest quality nutritional criteria.

The concept of corporate wellness programs

Imagine an office with healthy eating options, right portion sizes, and foods and snacks free of artificial nasties. People can conveniently have a healthy snack in

a wonderful and trendy ambient, with a quick and easy self-checkout and effective 24/7 access.

Many businesses are required to operate 24/7, and the employees use their entire breaks to go out and have something to eat. Instead of that, they can relax and enjoy employee-centred corporate wellness programs.

Nowadays, we have companies focused on mental health, exercise, and other aspects of employee wellbeing, so eating healthy is a logical next step.

The problem is that most companies don’t know how to provide and manage the healthy nutrition element in their wellness programs.

Having snacks is convenient, just because the business world is deprived of time, so the employees are forced to rely on conveniences like unhealthy vending options.

This is what increases the risk of obesity and diabetes. However, this risk can be eliminated by introducing a balanced diet and healthy eating habits.

Having an impact on the overall health of the employees is Karla’s main mission.

Education is the key

People need to be educated on fibre, sugar, salt, artificial sweeteners and saturated fat levels. These are the most important nutrition guidelines. People

need to learn to recognise these guidelines to improve their eating habits and eat better.

As part of Morsl’s engagement program, it seeks to inspire the employees to upgrade their nutrition to improve their energy, resilience and performance.

This is the biggest challenge for Karla’s company at the moment. To make people become aware of how eating fresh foods, fruit, more vegetables or a plant-based diet is good for them, we need to approach them through their preferred channels of communication – through social media.

The moment people realise the benefits of whole foods offerings, they’ll start eating and feeling much healthier.

 

For the full paper covering all finalists visit: https://lnkd.in/dURF8Sa

Morsl Launches @ NTT

Morsl continues to expand with another installation of a Morsl micro market at NTT"s Sydney office.

NTT (formerly Dimension Data) and Morsl have partnered together with the installation of a new food and drink market in their Sydney office. After moving into their fabulous new offices in Darling Park, they have launched a new health and wellness program for staff.

Morsl is excited to be a part of that program by providing their staff with fresh and healthy food and drink options throughout their work day.

Often nutrition is the missing element in company wellness programs. If we don’t focus on nutrition as the foundation to wellness, our physical and mental health can all be impacted.

We applaud NTT for recognising how important nutrition is to their staffs’ overall health and wellbeing.

For more information on Morsl, visit www.morsl.com.au